Develop user profile (focus- group and survey research)

Research competitors

Set marketing goals

Set HTML guidelines

Identify/confirm team members

Create project timeline
(overview)

Review content

Delete or reorganize unvisited content and determine new content

Content creation begins

Create sitemap and navigation

User-test for naming and navigation flow by setting and timing tasks for three to five users

Set filenaming conventions, set up site folders

Content planner (detail view)

Create templates,CSS, and style guides based upon information gathered in analysis phase

Prototype files tested for cross-browser and cross-platform compatablity and ADA requirements

User-test and adjust before going to production

Plug edited and approved content into templates, apply styles

This is also a good time to inform folks that your URLs will be changing

Publicizing your new site should coincide with launch

Feedback goes to designee who makes improvements and edits

Quarterly content reviews

Phase 2 development begins